Video advertising has taken a new lead in the advertising world. Marketers came up with an appealing idea to promote their ads through video advertising after YouTube became the most exclusive online video-sharing social media platform. They implemented their advertising strategies on Facebook, one of the most popular social media platforms.
Video advertising on Facebook has proven to be an excellent way for marketers to capture the attention of their target audience. As a result, some marketers began promoting their brands on social media without fully understanding the implications. So, today we'll go over the most important cheat sheet for Facebook video ads:
To begin, consider the following:
What Are Facebook Video Ads?
Video ads on Facebook are ad placements that feature a video in which marketers spread brand awareness and increase sales for their website. These are the paid versions, but each advertiser should be aware of the exact specifications.
Facebook Video Ad Specifications
- File type: MP4, MOV or GIF
- Ratio: 9:16
- Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps+
- Resolution: At least 1080 x 1080 pixels
- Video captions: Optional
- Video sound: Optional
- Primary text: 125 characters
- Headline: 40 characters
- Video duration: 1 second to 2 minutes
- Maximum file size: 4 GB
- Minimum width: 500 pixels
- Aspect ratio tolerance: 1%
Facebook Video Ad Tips
Be Sure Not To Get Snubbed:
You've all been a Facebook user before, so you're aware of how Facebook ads appear while we're watching a video. We wait to skip the ad, which lasts no more than 15 seconds. The first and most important rule is to always mention the specific point in your video ad that ends in these 15 seconds.
The fuzzy Introduction:
Use a blurred image in your video ad to create suspense for your viewers because Facebook video always loads with a blurred screen. It will heighten your audience's interest. So, don't forget to include a blurred image to catch the attention of feed scrollers.
Graphics & Visual Effects:
Your business profile will receive more notice if you enhance your Facebook video ads with eye-catching graphics and visual effects. Include relevant drawings in your advertisement to make it more compelling to the audience. Advertisers these days tend to use shaky imagery, bouncy graphics, and sliding transactions.
High-Quality Video:
Facebook Video Ad Examples:
There are lots of Facebook video ad examples from where you can get new ideas to create your own:
Oreo
Oreo, the world's most famous sandwich cookie brand, debuted a video advertisement with high-quality sleek, fast-paced movement and eye-catching shifting patterns. They even included a brief caption:
"A dramatic film necessitates dramatic OREO Thins."
This caption turned out to be quite appealing to future viewers.
Spotify
Spotify is the most popular online audio-streaming platform, and it has hosted video advertising on Facebook polls with appealing visuals such as an album cover, mixed colorful elements, and on-point typography.
They chose the following caption:
"Listen to millions of songs for free."
It sounded like a very appealing brand idea to the viewers.
Snickers
Snickers, the well-known chocolate brand, has long been popular. The audience was intrigued after they released their filmed video content with colorful backgrounds and typography.
They added the following caption:
"Office life is full of hidden issues, but WFH is even worse. That's why we hid a warm brownie inside a SNICKERS."
Moo
Test out the "endless loop" effect for Facebook video ads as another new feature.
The repetition of motion effects is extremely useful if you only have a short amount of time to promote your video content. Make your advertisement repeat for 15 seconds on a loop to ensure that it is seen for the entire 15-second narrative ad length.
We hope that after reading this article, our readers have a better understanding of how Facebook Video Ads operate and how to create them. We also provided some intriguing instances of video advertisements.
