So many people recognize Facebook as one of the top social media sites, but it is rapidly expanding to become much more. Due to its incredible marketing features, it is expanding significantly as a platform for business promotion.
Facebook is an excellent tool for digital marketers to use to promote their goods and services and boost audience engagement. Facebook offers marketers a variety of ad styles to make an impact on their audience. It developed brand-new carousel advertisement features in 2014, and advertisers took to it immediately. They can market their goods or convey the tale of their business using these innovative and captivating advertisements.
You will see various Facebook carousel ads example in this article, but let's first define what a carousel ad is.
What is a Carousel Ad?
A carousel is a type of advertisement that includes two to ten images or videos in a single ad unit. A single ad might feature several products or tell a story, and each card can have a small description. As a result, when a user flips through the carousel's contents, the ad expands across numerous panels or cards.
These advertisements are easily visible to your target market on both desktop and mobile devices. Users of desktop computers can view the cards by clicking the left or right arrows; on a mobile device, they can examine the cards by simply swiping.
Carousel advertising is proven to increase website traffic up to ten times more than static Facebook postings, Kinetic Social reports. Additionally, the research found that users are 20% more likely to recall carousel advertising than single-image ads.
Top Marketing Benefits of Carousel Ads
The extended customizability of Facebook carousel ad specs is their most important advantage. You're not required to pick just one thing to highlight. One square image isn't the only way to convey a dynamic message. You can accomplish considerably more with a single ad when using Facebook carousel ads because of their expanded size and functionalities.
Here are the 06 Benefits of Carousel ads:
- Emphasize A Special Product
- Demonstrate The Use Of A Product
- Tell a Story
- Showcase Multiple Products
- Preview an Article
- List Benefits
5 Creative Facebook Carousel Ad Examples
Almost all businesses that use Facebook marketing use carousel ads to promote their products because these innovative ads can result in higher engagement, more clicks, and more conversions.
The following are some of the best examples of Facebook carousel ads:
BarkBox
A firm called BarkBox offers premium canine supplies like toys, snacks, and other pleasures. Its carousel advertisement, targeted at dog owners, makes fascinating use of design. The advertising divides a panoramic image into a few cards, each providing visitors with a description and advantages. The advertisement exhorts viewers to keep swiping to see the entire scene.
Shein
Women's apparel company Shein is well known for its stylish yet reasonably priced clothing. Advertisers created a carousel to advertise their Black Friday sale and significant savings on many clothing categories. Each carousel card features a different product, along with a brief headline and the product's search ID.
Nike
Nike is a well-known sportswear juggernaut that sells items including shoes, clothing, and accessories. Here is just one of Nike's several inventive Facebook carousel examples. Because it features children's products, it caters mostly to parents of younger children. The original photographs on each carousel card are linked directly to the product websites.
The Sill
The Sill is a business that sells indoor and live plants, bringing the beauty of nature into your homes and surroundings. It provided us with an inventive example of a carousel native ads that provided a step-by-step tutorial for its product using pictures and videos. Since they had to go through every card to see the complete explanation, it kept the users' attention fairly well.
H&M
Among several Facebook carousel ad examples, we came across this fascinating H&M advertisement. This advertisement highlighted their pride line. Images on each card were professionally taken to appear as though they were taken candidly, which set this carousel advertisement apart. We did this to personalize the message and appeal to the audience to support the cause. Well, the reaction proved they were successful.
In Summary
Since their introduction a few years ago, Facebook carousel ads have been a notable feature, and they are still a powerful weapon in our toolkit today. It's tough to refute the high click-through and engagement rates, and having more space to include more links, product features, and selling points can only be beneficial when carefully optimized.
