You're losing out if you think of Pinterest as just being used by crafty hobbyists, fervent brides, and involved parents. Some of the best chances for brands to attract new audiences, increase sales, and increase engagement come from Pinterest. After all, the platform is home to the user base of wealthy consumers with high spending intent—every marketer's dream.
Finding success on Pinterest is not as simple as it may seem, even while creating a Pinterest business account and integrating it with your e-commerce platform and the rest of your MarTech stack are simple tasks. You're up against hundreds of firms that have spent years perfecting their targeting techniques, collecting visually stunning content, and fine-tuning their advertising campaigns.
Fortunately, there's no reason to freak out. Consider using other companies' successes as a source of inspiration and fuel for your creative endeavors rather than seeing them as a threat. So have a seat as we explore seven of our best Pinterest advertising, along with lessons learned and advice for developing your concepts.
What Is Pinterest Marketing?
Pinterest marketing is a collection of strategies that integrate Pinterest into your company's overall social media marketing plan to reach out to new audiences and increase brand and product exposure.
Pinterest Business claims that social media marketers use the site to:
- Expand your web presence and reach new people.
- Drive more customers to the company's online store or website.
- Promote conversions, such as newsletter subscriptions, ticket sales, or other purchases.
Pinterest Ads Examples
Pinterest is the ideal place to launch your campaigns if you want to offer advertisements to users who are interested and engaged.
Interactive Netflix Show Recommendations
Netflix's "interactive show recommendation" Idea Pin ranked first on this list because everyone likes advertisements with a little personality.
The idea is absurdly straightforward: Advertisement ideas have five frames that users can touch through. The exciting part? Idea Pins, which are similar to Instagram Stories, automatically advance to the next frame when tapped, but the advertisement creates the impression of interaction by requiring viewers to tap a predetermined amount of times to receive a personalized show recommendation.
Volvo’s Simple Lifestyle Ads
Thanks to TikTok, short-form videos are currently all the rage, but sometimes keeping things basic and clean can help your material feel fresher. This Volvo advertisement is a great illustration of how lifestyle photos and short content can work together to effectively convey the information that customers need to know (which, in this case, is encouraging them to take a quiz).
IKEA Custom Quiz Experience
Similar to IKEA's reputation for being uncomplicated and effective, this is reflected in its Pinterest marketing. They've gone above and above to make sure Pinterest users can locate the particular content they're looking for, in addition to making multiple boards for their varied audiences (such as "Nurseries & Kids' Rooms" vs. "IKEA for Business").
IKEA created a chatbot quiz experience on its website called Renovations for one Instagram marketing campaign that asked customers to answer questions about their favorite locations and pastimes before bringing them to a unique Pinterest board that reflected their aspirations for home remodeling. Various IKEA products were featured in the motivational lifestyle photos on each board.
The Creator-Driven Campaign for Scotch
Scissors, tape, action! Due to the popularity of Pinterest advertising among enthusiasts, companies like Scotch, known for its extensive selection of crafting products, are in luck.
In one campaign, Scotch ran a series of television commercials to encourage do-it-yourself suggestions for parents (and their children) to make enjoyable back-to-school crafts, like pencil holders and teacher's gifts.
Experiment with Video Size by Samsung
If you're Samsung, size is irrelevant. The internet giant tested Pinterest's several video formats when it unveiled its new washing machine to determine which would be the most useful in growing its audience reach and, consequently, sales.
Celebrity-Sizzling Campaign for Boursin
Everybody likes cheese and Boursin is aware of this. The food company understood it needed to put in some effort to increase recognition among the younger demographic because millennials and members of Generation Z prefer charcuterie boards. (Let's face it, how many young people serve Boursin blocks at their parties?)
Conclusion
Lastly, Now that you've seen what Pinterest advertising campaigns may look like, use the ideas from the aforementioned examples to guide your own marketing initiatives.
