You might be wondering how many types of ads are there in the advertising world. Well, believe us, there are tons of ad types available that marketers can opt for to attract more traffic to their website. Social media platforms like Facebook have become word of mouth for everyone when the topic is advertising. Different ad types can help marketers generate leads for their campaigns, such as canvas ads, video ads, image ads, etc. One such type is Carousel Ads. 

Now, 

What Are Carousel Ads?

Carousel ads are a mixed combination of images and videos into a single ad. These are generally popular on social media, such as Instagram and Facebook. The best part about carousel ads is that one can add different images and videos to advertise their brand. But to make sure these ads target your audience, the advertiser must make sure the Facebook carousel ads specs should be accurate and specific.

Carousel Ads Specs:

• Minimum Carousel Cards: 2 square images
• Maximum Carousel Cards: 10 square images
• Image Type: .jpg and .png
• Maximum Video Length: 240 minutes (mostly suggested: 15 seconds)
• Video File Format: GIF, MOV, or MP4
• Maximum Video File Size: 4 GB
• Recommended image size: 1080 x 1080 pixels
• Image ratio: 1:1
• Text: 40 characters
• Headline: 125 characters
• Link description: 25 characters
• Your image may not include more than 20% text.

Maintaining the right specs for your ad campaigns will help you get ranked over the world wide web. The right specs and dimensions will make your ad stand out, be eye-catching, and be better. 

5 Pro Tips To Make Your Carousel Ad Look Better

Highlight Your Product:

You cannot add anything in your carousel ad to target the audience. Rather, a marketer should opt to emphasize their product brand's refinement. They can choose to highlight their best product available and spread awareness via carousel ads. For example: If you select a product, specify its features in different parts to give it a significant look. 

Add How-To-Do Tutorials:

How-To-Do tutorials can be valuable and informative at the same time. It guides the client on how-to-use a particular product without any hassle. Hence, publishing a carousel ad with such content will help you grab more sights for your brand. Because you can add different slides in a carousel ad, adding a 6-7 steps tutorial will be 100% beneficial.

Narrate A Story:

When you create a carousel ad, there are numerous ways to make different content. Similarly, you can even narrate a story for your brand and engage your customers by sharing a valuable message from the brand. The viewers love exciting stories, and conveying an anecdote will help you reach out to your clients. 

A Complete Product Tour:

Being a marketer, you may already have enormous products available on your website. So, why not host a quick tour? Yes, you can do the same via Facebook carousel ads. Since you can add multiple images and videos to your ad and combine them into a single ad, adding all of your products and improvising a quick tour can be a great initiative. 

Customer Testimonials: 

When a customer publishes positive comments and testimonials on your website, we feel honored. Don't you think that your audience deserves to know this? You can capture these testimonials and compile them into a carousel ad to make it look simplified and better. In this way, you can advertise your brand and highlight your brand's reputation to the audience together. 

Now, let's check out some carousel ad examples with accurate Facebook Carousel Ads specs:

Top 03 Carousel Ad Examples:

Deezer 

The French online music streaming service Deezer announced the release of 'The Beatles' music on their app via carousel ads. They did a phenomenal compilation of the images and designed eye-catching promotions for their clients. 

Chipotle:

Chipotle is an American chain of fast-casual restaurants in the US, and they drove attention towards the 'Friend Or Faux' Campaign and attracted a large audience for their website.

Xbox: 

Xbox is love for every youth. Hence, in response to that, Xbox used card headlines to promote the trailer of their game, 'Tomb Raider,' where they highlighted their main character Lara Croft, hanging on a cliff face.

You can also watch: PowerAdSpy: Best Facebook Ads Spy Tool

Final Sum Up:

Since Facebook is a platform where millions of advertisers seek to get traffic on their website, we hope our readers found it beneficial enough to use the Facebook Carousel Ads Specs for their advertising strategies.