Social media platforms have been quite an intriguing experience to promote any brand as per your niche. There are different platforms where marketers can run ad campaigns and attract the audience to increase their website's traffic.

But, there are 2 social networking sites that are every entrepreneur's favorite. Can you guess?

Facebook and Instagram. Yes, you got it right!

Facebook is one of the best social media platforms, with billions of registered users, and the stats keep boosting.

Whereas,

Instagram is a platform famous for hashtags and target marketing. With millions of users, Instagrammers have been in love with the gram.

But, you might be thinking, why are we moving towards Facebook vs Instagram? The reason behind this is we will discuss the differences between these platforms.

Facebook Vs Instagram: The Differences -

Post Structure:

There are miles in the post structure of Facebook and Instagram. Facebook is a platform where users can combine their texts with visuals and grab the audience's sight. But Instagram is an online image-sharing medium and branched out to create Instagram Reels.

Games:

You might have noticed that Facebook offers a gaming platform for users to play exciting and intriguing games. There are different games based on different categories. In comparison to Facebook, Instagram does not have a gaming platform for its Instagrammers.

Best Time To Post:

Even though Facebook and Instagram are the most effective social media platforms, there are different and best times to post on Facebook and Instagram.

The best time to post on Facebook are:

• Best times to post on Facebook: Mondays through Fridays at 3 a.m., Tuesdays at 10 a.m., and noon
• Best days to post on Facebook: Tuesdays through Fridays
• Worst days to post on Facebook: Saturdays

Whereas the best time to post on Instagram is:

• Best times to post on Instagram: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays at 10 a.m. and 11 a.m.
• Best days to post on Instagram: Tuesdays and Wednesdays
• Worst days to post on Instagram: Sundays

Account Bio:

The process of adding a bio on your Facebook & Instagram accounts is quite different. To add a bio on your Facebook Business Account, you can add business descriptions, working hours, addresses, contact information, links to your pages, etc. But for Instagram Business Account, you can add a bio of just 150 characters, which is pretty less. So be sure to add the most relevant content.

Moving further in the race in Facebook vs Instagram, its' time to look at some similarities too:

Social Media Shopping:

The features of social media shopping are quite common on Facebook and Instagram. The name for Facebook shopping is Marketplace, and for Instagram is Shop. You can locate the stores you follow initially under this category. Additionally, there is a category that suggests stores based on your needs. You can even start adding items to a wishlist right on the platform!

Content Format:

Both social media platforms Facebook and Instagram, allow image and video-sharing. You can also share posts, and stories, leave comments, add locations, and tag your people on your posts and stories. Hence, the content format for both platforms is the same.

Online Interactions:

Sending friend invites and follow requests is another commonality. Or, if the circumstance calls for it, you may even block someone. Anybody can get requests to return, friend, or follow from close relatives and friends to famous people. Once they are joined to your network, you may interact with them and see their postings. Additionally, you can follow shopping accounts, brands, or companies.

The Verdict:

So we hope the readers understand the difference and similarities between Facebook vs Instagram. It will definitely help marketers understand the marketing and algorithm of these social media platforms.