In the marketing market, not only do we need innovative thinking, but more importantly, we analyze competitors ’advertising trends and accurately target competitors’ audiences. Getting your ads in front of a competitors’ audience can build awareness and generate sales. So, how to target competitors fans on facebook?
Although you cannot target your competitor’s pages directly on Facebook, you can reach people that are interested in a particular competitor or liked pages related to them.
But before starting your ads you need to figure out the right audience to target. As an advertiser, you can't afford to let this lucrative real estate go to waste. In this piece, we are going to explain how you can employ the little-known but highly effective strategy of targeting your Facebook ads to the competitors' audience.
Find the Right Competitor's Facebook Page to Target-
The first step is to create a list of specific competitor pages you want to target. You can find these pages through several strategies.
The seemingly simple task of identifying your competitors' audience is not so simple. Trying to target this audience without this knowledge can lead marketers to waste valuable resources and time with minimal ROI. These nuances necessitate the need for expert input.
Although you cannot target your competitor’s pages directly on Facebook Story, you can reach people that are interested in a particular competitor or liked pages related to them. Fortunately for you, here are some professional advertising tips to follow. Using these tips to handle your ads is a no-brainer if you seek to achieve a successful, scalable and profitable Facebook Ad campaign.
Below are the strategies for finding the right competitor pages:
Facebook Competitor Pages
Write down all your main competitors and locate their Facebook pages. You can either find the business Facebook pages or pages of the founders. This will help you better understand the audience you need to target.
Facebook Pages of Brands or Public Figures
A great strategy is to think of brands and public figures within your industry. Locate their Facebook pages and add them to your list.
Facebook Pages You've Liked
It may be beneficial to analyze your own Facebook profile and note the relevant pages you have liked in the past. You can navigate to your likes by simply adding "/likes" to the end of the Facebook profile URL. Find the common points from the pages you have liked and see what these pages are doing right to get your attention.
Facebook Pages in Search
Type your relevant keywords into the Facebook search box and select pages. You can browse this list for additional pages related to your industry.
Related Pages or Pages Liked By
Top Fans Page Likes
If you click on the Community tab on any Facebook page, you see a list of top fans. Open their profiles and type "/likes" at the end of the URL. You will be able to explore other pages that they have liked.
Facebook Pages on YouTube Users
Type your relevant keywords into YouTube to see who has the top-ranking videos. Search for their Facebook pages as well. They probably have a valuable high-quality audience that you can target.
Facebook Audience Insights
While in Facebook Audience Insights, add interests that are relevant to your business. Click the Page Likes tab to view the list of pages that the people who have those interests have liked. Facebook sorts this list by affinity score to indicate relevance. Pay more attention to the pages with a high-affinity score.
Final Words:
Continue to monitor the performances of your ad sets to see what targeting works for you and optimize your social advertising budget.
Targeting Facebook ads to fans of competitors' pages is an effective way to expand the advertising audience. In addition, advertising can also consider some new social channels, such as Instagram. When you set the target audience, you might wonder how to target competitors’ fans on Facebook. Hope this answered your question of how to target competitors fans on facebook.
