Do emojis really work  as a marketing tool?

Emojis have a place on a variety of marketing channels, whether your audience is youthful and hip to the current online trends or you adopt a more traditional approach.Let's take a look at what emoji are, where they come from, and how to include them into your marketing initiatives.

What exactly are emojis?

Emoji were first developed  in the 1990s by a Japanese marketing agency, despite their mainstream success in the previous decade. They began as a derivative of common typographic emoticons that were prevalent on the internet at the time. These visuals gave the emoticons a personality and allowed internet communication a new level of self-expression. The emoji became a permanent component of Apple's iOS 5 keyboard in 2011, catapulting the little faces into the spotlight.

Why should you use emoji for marketing?

Today almost all of the brands on social media use emojis for marketing. Using an emoji in a Tweet can increase engagement by 25% when compared to messages without emoji, according to a WordStream study. Including an emoji in your Facebook post can boost shares by 33% and interactions by 57%.

If we look beyond the statistics we will find that emojis also help to connect to existing and potential customers on a deeper level. Emoji can also help to make your brand more relevant, offer depth to your messaging.

Advantages of using emojis for business growth 

1.Make your brand more human.

Your audience will be more likely to suggest you to others and become long-term supporters if they trust your brand.Emoji may give your brand more personality and relatability by using them in your messaging. You can personalize your brand and connect with your audience by using emojis that they use on a regular basis in text messaging, chat, and personal social media postings.

2.Improve your audience's engagement

Why do people interact with their friends and family using emoji? They're entertaining and intriguing! When utilized appropriately, emoji can significantly increase brand engagement.

Which Emoji should you use ?

1. Dollar

Dollar emoji can help your ad campaign a lot. If you're a finance company, you can definitely use dollar emojis in your advertising. Dollars may have a big influence on a Facebook ad since it immediately informs the audience that this is a place where they can make money or invest their money. So, if you're a finance company, employing emojis in your Facebook marketing campaign would be fantastic.

2. Thumbs up 

This is a gesture used to communicate that something is fine or that something is something we enjoy doing. We can also use these emoticons to say, "OK, this will work for me." Using thumbs up in your Facebook ad can help customers understand that they are making the right decision.

3.Black Sunglasses Emoji

These sunglasses emoji can be used to convey a sense of cool. So, if you're presenting something incredibly fantastic, you can use this emoji.

4.Smile 

This is supposed to be a happy message. If a firm or a business wants to share some good news, they can utilize the smiley emoji. This one is highly widespread because practically everyone uses it on a daily basis.

5.Stunned 

you can use this emoji to emphasize the unexpected element for example there is heavy discount or sale going on in your website.

Conclusion 

So can you use Facebook emojis in your marketing strategy? Yes, however you should experiment with emojis and evaluate the effectiveness of your marketing. We hope this article helped you understand how you can use Emojis inn marketing strategy.