Let's proceed with this article's experiment:
What we did was give one group an article, the other group received a video clip having the same content.
After giving both groups enough time, we asked group A to describe what they learned from reading the article and group B to explain what they learned from seeing a video with the same information.
Surprisingly, group A finished by accurately explaining the material 30 to 40% of the time, whereas group B, who had seen the film, finished by correctly explaining 80 to 85 percent of the time.
Outcome:
Video material is more effective, easier to learn and recall than text.
It is the causality why social media sites, particularly Facebook, have embraced the addition of video ads to their platforms. While investigating the impact of video ads on the public, Facebook revealed that in 2015, users spent 100 million hours watching Facebook videos, a figure that continues to rise rapidly with each passing year.
As a result of enabling video ads, Facebook has risen to a new level among the most popular social media networks.
What else may have prompted Facebook to take the next step and create FB Slide show ads?
The purpose of creating FB Slide show advertising.
While some firms were attaining pretty impressive levels of success by employing Facebook video advertisements to their full potential, many others were grappling with the problem. And the fundamental reason behind this was a lack of resources!
Of course, it takes a lot of effort to create compelling and appealing videos that perfectly convey your mood.
In order to assist those in need, Facebook developed the Facebook Slideshow ads in 2015.
So, what exactly is a Facebook Slide Show?
It's a video type-like advertisement designed with the right pairing of images and precise and on-time sound mixing procedures. In a nutshell, it's a collection of moving images accompanied by a sympathetic soundtrack that tells your story beautifully across devices.
The best aspect is that you may use them even if you have a sluggish internet connection.
WHAT IS THE DIFFERENCE BETWEEN FACEBOOK SLIDESHOW ADS?
- You may have a video-like impression on your audience without making a video with this style ad.
- This type of video ad requires a lot smaller expense than traditional video advertising.
- A visually appealing video commercial results high-quality camera in the hands of a professional & extensive editing and mounting. You don't have to be a perfectionist to develop slideshow advertising.
- You can use this ad type to add information with special effects and a colourful background with variou text styles.
HOW CAN YOU EFFECTIVELY PRACTICE SLIDESHOW ADVERTISING?
Now that you have a better understanding of what a slideshow ad is and how it can benefit your business, it's time to learn the techniques that will help you get the most out of it.
So let's get started:
- Use the text overlaying technique to superimpose the elements of your various video adverts on top of one another.
- Create different slides with photographs of the goods your company offers. You can use this to summarise all of your items or services in a single ad.
- Add bright and appealing photos to different slides to catch your audience's attention. Just don't become monotonous.
- Instead of bragging about your items, tell a tale to capture the audience's attention.
FINAL WORD
You can't afford to ignore the potent form of Facebook advertising. Facebook Slideshow ad in this competitive atmosphere when every businessperson is doing their hardest to reach their audience. Its vast ability to beautifully present your tale not only assists you in bringing your business to the forefront, but it can also assist you in putting up a battle against your competitors.
So don't put yourself off just because you don't have enough resources. At the same time & with less revenue put up a fierce battle against competitors.
