Instagram, the social media platform, holds millions of users together in a single medium. Rather than spending millions on any advertising process, it's better to go for Instagram. After the update of the Instagram story, the interest of Instagrammers increased enormously, which became quite beneficial for entertainment and professional purposes.
In lieu of this, the marketers also opted for a smarter approach by advertising their brand through Instagram Story. But, beginners might be in the dilemma of how to design their ads on the medium. So, here we are discussing today the tips to create the top and most trendy Instagram Story Ads in 2021.
Creativity Speed:
Instagram stories take less than 30 seconds to disappear once opened, so marketers should have the speed of delivering the message to their viewers. The aim or the message you are willing to spread should be creative enough to spread the news within these seconds. In short, create small ads with a proper conclusion to make the ad look appropriate.
Multiple Scenes:
Try to add multiple scenes in your Instagram ads to make them look interesting and eye-catching for the viewers. The ads should be relevant. Also, the scene should be connected to the actual content of the ad. Adding irrelevant scenes can make your ad look spam, and you may end up getting negative responses. Adding effective scenes will showcase more complexity and grab users' attention on their profiles.
Story Ad Specifications:
The ad size matters. To avoid your ad getting cropped or cringe, try to create and design them as per their specifications. Whether it's a video or an image, the size should be appropriate. That is:
Image Ad Specs:
- Minimum size: 600 x 1067 px
- Recommended size: 1080 x 1920 px
- Aspect ratio: 9:16 and 4:5 to 1.91:1
- Maximum duration: 5 secs
- Maximum file size: 30 MB
- Supported image types: .jpg, .png
Video Ad Specs:
- Aspect ratios: 9:16 and 4:5 to 1.91:1
- Maximum duration: up to 15 secs
- Maximum file size: 4 GB
- Minimum video width: 500px
- Supported video types: .mp4, .mov
- Sound: Optional
- Supported codecs (H.264, VP8 for video, and AAC, Vorbis for Audio)
Ads Relevance:
For generating leads and increasing traffic for your website, your ad must be relevant. From relevancy, we mean to design an ad, as per your niche. Focus on the type of your business category, and create an ad leaving a positive impact on your viewers. Hosting irrelevant ads will sound confusing and maybe a negative step for your brand.
Call-To-Action:
Add CTAs and links to your Insta page and website, which gives the viewers a clear path to reach your page. CTA is a very beneficial step to attract the most engaged and interested audience towards your brand. It will automatically increase your engagement and conversion rates, making your business reach successful heights.
Now, after this, let's have a look at the top 3 Instagram Story Ads examples we witnessed are:
Deezer Brazil:
The music streaming platform Deezer were deliberately looking to increase app installs and finally hosted ads on Instagram and achieved ROI:
- 52% lower subscriber acquisition cost after adding Instagram Stories to automatic placements
- 2X increase in conversion rate
Audible:
Audible is one of the most trusted platforms for users to enjoy listening to online audiobooks. It is the perfect software for readers and novel lovers. The story ad helped Audible get:
- More generated leads on their website
- Increased app installs, and
- Attracting more users to their platform
Thrive Causemetics:
The cosmetic store hosted an ad on the Instagram story to spread brand awareness showcasing their products and the benefits the clients get. The ad helped them to increase sales and their customer demands, and their profits reached heights. Overall, the only awareness they wanted to spread was a slogan: 'Clean Beauty.'
You can also watch: PowerdAdSpy - Best Facebook Ads Spy Tool
Last Words:
So, we hope our readers understand how to design the best Instagram story ads for your brand, and we also showcased some of the top 03 examples to understand them better.
