One of the most popular advertising platforms in the world is Facebook.
Because of its large user base, brands may sell their products to a wide range of audience demographics and guide potential buyers through the sales process.
The social media behemoth is aware of this and has done an outstanding job of giving companies and individuals wishing to market their products globally a reliable advertising platform.
The Facebook advertising platform is an effective tool that provides a wide range of filters and settings to tailor Ad campaigns to a specific outcome.
Businesses can design commercials using original creatives, target particular audience segments based on various criteria, and monitor the effectiveness of individual advertisements and campaigns to gain valuable insights.
We'll go through each of the advertising Facebook policies in this article and talk about how they affect your adverts.
Let's get started
What Are Facebook Ads?
Businesses utilize Facebook advertising, which is paid posts, to market their goods and services to Facebook users.
Facebook users usually receive adverts based on:
- Demographics
- Location
- Interests
- Other profile information
Businesses set a budget for their advertisements and place bids for every click or thousand ad impressions.
Facebook’s Advertising Policies
Let's talk about the rules that apply to each of these conditions.
Prohibited Content on Facebook Ads
You shall refrain from utilizing any of the forbidden curated content social media on Facebook's list in your advertisement copy.
It is because Facebook will reject your adverts if you use any prohibited content.
Tobacco and related products
You shall refrain from producing advertising that encourages the purchase or use of tobacco products and associated accessories.
It also includes advertising for items like vaporizers and electronic cigarettes that tempt consumers to smoke.
Adult products or services
Facebook discourages the use of adverts to market adult services and goods.
The audience must be 18 years of age or older if you are promoting sexual and reproductive health items, such as family planning and contraception.
Unsafe Essences
Advertisements that encourage the use or sale of risky substances, such as recreational drugs, dietary supplements, or any other illegal matter as decided by Facebook at its sole discretion, are prohibited.
Weapons, ammo, or explosives
Any form of weapon, ammo, or explosive cannot be promoted in your marketing, not even accessories for weapon modification.
Illegal products or services
Some Facebook policies are in place regarding marketing illegal goods and services on its network.
It includes goods and practices that prey upon, seduce, or put undue pressure on children or other age-appropriate groups.
Discriminatory practices
Simply put, your ads cannot incite or promote discrimination against individuals based on race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family situation, handicap, or medical condition.
Adult content and sensational content
Adult material such as nudity, pictures of persons in sexually explicit or suggestive poses, or overtly indicative or provocative behavior is not permitted in your advertisements.
Additionally, you shall refrain from using violent sensational stuff in excess.
Personal details and third-party infringements
Facebook forbids making claims or implying things about a person's race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, handicap, or physical or mental health in advertisements.
Additionally, you shall refrain from creating content that infringes on anybody else's intellectual property, copyright, publicity, privacy, or other rights.
Misinformation and Nonexistent functionality
Advertisements must not spread false information, and it is forbidden to use visuals that mimic inactive features such as play buttons, notifications, or checkboxes.
Non-functional landing page and Grammar and profanity
Landing pages that prevent users from leaving the page are considered non-functional.
Such landing sites cannot be a part of your advertisements. The Facebook story also looks for errors in punctuation and grammar.
Unacceptable business practices
You shall refrain from producing advertisements for goods, services, or fraud schemes that deceive consumers into parting with their cash or personal information.
Cheating and deceitful practices and Personal Health
Facebook also looks for ads for diet, weight loss, or other health-related products that make people feel bad about themselves.
Final Words
That's all there is to it. You are now aware of the advertising policies about restricted content, prohibited content, and brand asset usage. If you strictly adhere to all of the policies, Facebook will never reject your advertisements during the review process. However, keep in mind that Facebook policies are constantly changing, so keep an eye on it.
