Christmas is without a doubt one of the most wonderful times of the year. Given the plethora of Christmas advertising that consumers are bombarded with, capturing their attention can be difficult. This article is for you if you're wondering how you'll set yourself out from the crowd during the holidays. This season, use interactive experiences to connect with your audience and strengthen your relationships! This holiday season, here are our top 6 Christmas Marketing ideas to help you increase sales and collect customer data.
1.Christmas Countdown
Christmas would be boring without the Christmas advent calendar. You can use this to create your own interactive ad quickly and easily.
For example- every day a new window opens to offer new deals of discount using quiz video prizes or content. This will keep the audience engaged . If people come to your page again and again your brand will stay in top of their mind when they need the product or service.We have listed some key elements for a successful christmas contest.
- Attractive prize related to you business
- Viral element to make the ad more popular
- Fun and engaging format
2. Combine gift items in a bundle.
You're delivering a win-win situation when you make gift bundles available over the holidays.
Bundles help you since you'll sell more than one product, and they benefit your customers because they'll have to make one less selection. Instead of curating their own bundles for a loved one, people can choose from pre-made bundles and avoid the curation process.
3. Run a holiday giveaway or contest
Your visitors are likely to be interested in joining contests and giveaways at this time in order to finish their holiday shopping on a budget.Plus Christmas is a festival of gifting and giving someone joy so why not invest in Giveaways and contests, this will help in building brand loyalty.Create a giveaway page on your website or use this Christmas marketing idea to mix things up on social media.
In addition to this you can send gifts to every order that crosses a certain threshold price, however keep in mind not to cut on profits too much.
4. Update your website to holiday theme
If you have the budget and resources you can definitely consider updating to a holiday themed website. This will attract a lot of customers and will be beneficial for years to come. Keep in mind that this does not have to be a total revamp with thousands of dollars spent on development and design.Simply adding a small script to your website to generate a falling snowflake effect can be enough to give your business a festive, entertaining mood.You can also use holiday-themed colours and pictures to alter your standard opt-in widgets.Get imaginative and see what low-hanging fruit you can modify to make the most difference.
5. Create a Holiday themed packaging or christmas packaging
Your brand's packaging says a lot about it, and for some customers, the packaging is just as significant as the quality of your items.This is especially true when influencers buy your products to unbox them on social media, because many people will see your packaging even if they don't intend to buy anything.
6.Partipate in charity
Yes, it's important to focus on sales and revenue in the festive season, however Contributing to making other people's holiday season a little brighter, on the other hand, can be just as significant.Customers that spend the most money on your products are likely to be the most affluent, and many of them will be seeking for methods to give back.
You'll be able to attract those types of clients by collaborating with a charity foundation, which means you'll be able to improve your sales while also making a great impact — another win-win!
The type of charity you choose should reflect your brand's ideals as well as the values of your target audience. Consider collaborating with a local foundation rather than something more global if you have a smaller business with most of your clients coming from a more local group.
Conclusion
You should have a few Christmas marketing ideas brewing in your head by now to assist your ecommerce company leverage on the holiday season.
