Facebook (Meta) is a well-known social media platform used by various people. As we all know, users of Facebook are increasing very rapidly every day. With this rise in users, many individuals have also started using this social media platform for their business promotion.
Facebook allows every business to reach its target audience by best facebook ads. Ads are silent sellers that play an essential role in business growth.
So here are some tips that help you to make your Ads effective for your business:-
Provide best quality products:-
Due to online marketing, consumers always face issues regarding product quality. The picture of the product that consumers see online is sometimes dissimilar when the product arrives. So, providing the best quality product at a reasonable price will support earning the trust.
Concentrate on target audience:-
If you want to target an audience, you can fluently target them by insights dashboard. On Facebook, open the insights dashboard. Under this, you will see the option to create an audience on the left side. Set basic target options by audience location, likes, gender, etc.
Excellent visual presentation:-
Visual presentations, the content will support you to get additional consumers. Images catch the attention of everybody. You can use numerous colours to make visual content, images, graphics, and so on, and you can also add some creative elements to give information about your products.
Facebook advertising cost.
Here, we will talk about the best facebook ads costs according to 2022 research. According to Google, your Facebook advertising costs always depend on your industry, campaign objectives, and other factors.
There are many costs which you have to manage in advertising such as
Cost-per-click (CPC), Cost-per-thousand-impressions (CPM), Cost-per-like (CPL), Cost-per-download (CPA). The current value of CPC is $0.97, CPM is $7.19, CPL is $1.07, CPA is $5.47.
Besides these, you also have to manage PPC. PPC means pay-per-click. PPC is a kind of marketing model of the internet. In this, advertisers pay the publisher for each time one of their ads opens. It means you have to manage all these costs to reach your target audience.
Facebook ads best practices:-
Short videos:-
Short videos about your products will help you to attract more new people. Make creative videos, how your company's product is beneficial for them & how to use them, then post it on your Facebook story.
Use eye-catchy images:-
Images are also very effective for sending information among people. Using different elements, symbols, and animation can get many more buyers.
Quick reply:-
Replying quickly to your consumer's messages and queries will support you to increase the consumer for your products.
What is the best time to post Facebook ads?
Facebook ads are significant to boost the growth of any business digitally.
If you want to grow your business, you can use the following perfect time to post ads on Facebook:-
On weekends, Saturdays and Sundays, you can post ads After 7 o'clock.
But on weekdays you can post according to your convenient time like - 1 pm - 4 pm. As we all know, every coin has two sides, the same as that there is also some worst time to post Facebook ads . You should not post ads at 3 am on Tuesday & Thursday.
The timings to post ads on Facebook also depend on the industry. There are many varieties of industry such as B2C businesses, B2B businesses, Healthcare business, Software business, Higher education, and so on.
Timing for these industries to post the ads are as follows:-
B2C Business the timings will be 9 AM - 10 AM, 12 PM - 1 PM & 4 PM - 5 PM.
B2B businesses the timings will be 9 AM & 3 PM - 4 PM.
Healthcare business the timings will be 6 AM - 7 AM, 9 AM, 11 AM - 12 PM.
Software business the timings will be 9 AM 3 pm & 5 PM.
Media companies the timings will be 7 AM, 11 AM & 6 PM.
Higher Education the timings will be 8 AM, 12 PM & 3 PM.
Over-view:
In short, best facebook ads are very powerful. By posting the right ads at the right time in the right place a business can grow higher quickly. You can also use the above-mentioned practices & tips to attract new consumers.
