The most important test of the success of your performance on social media is the rank among your competitors. The idea is to target your competitors and set the right benchmark when evaluating your company’s social media presence. 

It doesn’t matter what industry you’re in, marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce. 

The good news, though? There are competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. And while marketing on Facebook, we have got you covered to conduct your own Facebook competitive analysis with this guide. We’ll also list the best Facebook competitive analysis tools. 

PowerAdSpy

It is an ad intelligence software that helps you search and identify ongoing ad campaigns according to your keyword. The tool displays your advertisements for your competitors so that you can bookmark the advertisements that you prefer.

The tool facilitates the users to check out ads on social media platforms such as Facebook, Instagram, Google, and YouTube. It works safely and organically for all platforms. It is one of the best Facebook competitor analysis tools which will ease the process of inspecting your competitors.

Sprout Social

With social media ranked the No. 1 channel for connecting with customers, there’s no better starting point for competitive analysis. Sprout Social enables you to understand competitor performance on social media from multiple angles and data points.

You can use Sprout’s suite of competitive reports to assess and optimize your social strategy with rich data points you can track across Facebook Whether you want to get a sneak peek at what your competitors are posting or benchmark your growth against the average of the profiles being compared, it’s all a click away, minus the tedious manual research and messy spreadsheets.

Phlanx

This Instagram engagement calculator clues you in on how active any given account’s followers are. This is an awesome resource to analyze your competitor’s Instagram presence. Plus, it doubles as a way to figure out whether or not an influencer has a legitimate following.

Phalanx's engagement ratio is calculated based on the number of followers an account has versus the rate that followers interact with content (likes, comments, etc).

Social Blade

A fun tool for checking out bigger brands is Social Blade and one of the best Facebook Competitor Analysis tools. It assesses follower counts on the likes of Twitter, Instagram, and YouTube among other services. Although often used to assess the popularity of celebrities and YouTubers, there are some interesting insights here for marketers.

MozBar

This browser extension from Moz provides a surface-level view of how authoritative a site is in the eyes of Google. Based on Moz’s own metric of domain authority (DA), MozBar assigns sites a DA score based on their likelihood to rank in search engines (based on factors such as backlinks). The higher the DA score, the better.

Settled atop your browser, the MozBar is a useful tool to quickly determine a site’s search potential performance at a glance.

Buzzsumo

Buzzsumo allows you to look at the top-performing content for relevant topics for your brand and specific competitors. The tool looks at a piece of content’s engagement on social sites as well as its total shares across the web. Not only does this clue you in on who’s killing it in terms of industry content, but also it helps you identify potentially hot topics to explore yourself.

Feedly

If you’re looking for a way to keep an eye on a competitor’s content without checking up on their blog constantly, look no further than Feedly.

Feedly is a content aggregator that stores and organizes content as it’s published, including that of your competitors. This allows you to see hot topics covered by your competitors, all on one page.

You can also watch: How To Find Best Performing Facebook Ads Using PowerAdSpy

Final Words

Facebook competitor analysis lets you keep a vigilant eye on your top competitors. The benefits to these are endless. You can learn a lot from their marketing styles and innovate with your twists. You get the potential to refine your business objectives and reassess your entire social calendar to guarantee you optimized results. These tools will not only help you easily beat the competition easily but help you create a strong marketing strategy.