Facebook has always been a visual medium. After all, it began as a digital lookbook. But lately, the platform has turned its attention from still photos to video. If you ask most marketers which content dominates on Facebook, they’ll tell you its video. 

When it comes to taking your Facebook strategy to the next level, there’s no better way to do so than through Facebook video content. It’s not just organic posts that see higher engagement from video on Facebook either. Not only does the platform tend to prioritize this type of media but our audience tends to respond more frequently.

What Are the Benefits of Facebook Video?

The platform has tried to reinvigorate plateauing user growth by showing people more content from friends and family and fewer from businesses, but video posts are the shining exception. Videos earn an alleged 1.5x more engagement than photos and 6.4x more engagement than just a link. 

So whether you share video in an ad, an organic post, or by live streaming, your brand can benefit from sharing video content on Facebook. 

Ways to Level Up Your Facebook Video Marketing

The first battle in Facebook video marketing is to make sure the videos you have are suitable for ad campaigns. There are certainly some best practices for videos. Here are some things you should keep in mind when developing and choosing video creatives for Facebook marketing. 

Choose the right type of video content

The first thing to know is that not all videos have to be one singular type. There are lots of categories of videos you can use on Facebook and see positive results. 

Make sure your video is formatted correctly and is mobile friendly

We live in a multi-device world. Odds are you’ve already engaged with at least two different devices today. 

Grab your viewer’s attention in the opening

We’re all fighting to get our customer's attention and the first step in that battle is to get someone to stop scrolling. Literally. Create attention-grabbing videos. 

Include a clear call to action

Using a call to action is a must in every ad unit, regardless of format. This is marketing after all.

Always use captions and subtitles 

As most people watch videos with no sound on, this means for them to understand what your video is about you need to use captions and subtitles within the video post.

Video length

We all know attention spans are getting shorter and shorter. That’s not to say your videos need to be only a few seconds long, but they do need to be concise.

Create videos for all stages of the funnel

Create a hefty amount of content focusing on all stages of the funnel. It’s the stages a buyer goes through from the first time they see your brand to when they eventually purchase from you.

Choose the right objective

For video marketing, your first instinct might be to opt for the video views campaign objective. Choose the objectives keeping your business goals in mind. 

Final Words:

Facebook video marketing shouldn’t be intimidating, but there are some things to keep in mind to make sure you’re getting the biggest bang for the marketing buck. Hopefully, these strategies will help you feel more confident in creating video campaigns and get you started down a whole new path!